This is Why What You’re Doing Isn’t Growing Your Biz
The internet is filled with ideas for marketing tactics. Just think of the last freebie you downloaded? And how about the one before?
I bet they cover tips, tricks, and steps related to marketing your business on some level (i.e. things to put on your website, to include in your emails, ideas to increase engagement on Instagram, steps to run Facebook ads, etc.
Did I guess those right?
The BIGGEST problem we see with these how-to marketing tactics is this -- people trying out these freebies do NOT have an overall strategy in place.
This is like building a house without knowing what the house should eventually look like, what it’s for, and who it’s for. Do you see how many mistakes, potential failure, and trial and error that are involved in building this house? Without a blueprint and a plan, which is the overall strategy, the huge possibility that you’re using the wrong material, building the wrong facilities, missing a door, having 2 floors without stairs...
It’s not a mystery why businesses fail half of the time in 5 years. They do not have an overall strategy, which is the most important thing for a business.
Most people jump right into marketing tactics, such as creating a FB page, posting on Instagram, running ads, building a website… before having the crucial foundation in place - the overall brand strategy.
We teach this in all of our coaching programs and workshops -- strategy is the NO.1 THING every business needs to have in place -- you need to know where you’re heading, your purpose, and the people you’re serving. Otherwise, all of your efforts are just aimless busy work that is wasting your precious time.
Once a strategy is in place, you can then select the marketing tactics that align with your strategy. Instead of doing all the things, you should only be doing things that matter to the growth of your business and that add value to your people.
This mindset should be used across everything you do. From how you run Instagram, what blog content to plan for, how you’re building and serving your email list, how you create your sales funnel, what campaign to launch, what offer to create, what products to produce, how to set your price, which marketing channel to use and how… Literally everything in your business.
Here are 3 questions to get you started on mapping out your Brand Strategy and defining the foundation for your business -
Who are you serving? (Remember to focus on their psychographics. Click here to read about the 3 steps to defining your target audience)
What changes do you want to make for them? (a.k.a. What transformation are you bringing to them? What problems are you solving for them?)
What marketing tactics are best to reach them? (Step back and reassess if everything you’re busy doing right now adds value to your business growth and your people)
It’s always about the people you’re serving - their wants and how they feel.
Interested in running Instagram the right way? An approach that focuses on growing your brand, building connections and truly adding value to the people you serve? Instagram should not be just about getting a few more likes and followers. You can totally use it effectively to fuel your business and add true value. Get your Ultimate Instagram Guide and learn how you can master Instagram like a confident brand marketer.
Looking to boost your know-like-trust marketing factor? Click here to read how you can do that simply through planning your Instagram content holistically and strategically.