Testimonial - Boho À La Mode

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Before I started working with Olea & Fig, I felt like I never had enough time, never understood my brand’s uniqueness and differentiation, and feared that I would have to compete by lowering my prices. At the time, I knew that I needed to spend more time on marketing online to grow, so I spent a lot of time on taking photos and writing captions, but because I didn’t have a strategy or direction, nor did I know who my target audience were, I didn’t get much results from what I was doing. Suffering from self doubt and uncertainty, I ended up not posting anything.

When I saw Olea & Fig, I knew it was exactly what I needed. I had the courage and passion to start my own business, but I needed a clear direction so I can continue to move toward that persistently and effectively. I didn’t want to fall in the trap of not establishing a strong foundation for my brand, and end up wasting time on things that aren’t contributing to growth. Instead of giving me a cookie-cutter type of instructions, which I know I would probably get stuck on, Terrie guided me through an interactive process and a series of discussions. She put herself in my shoes to help me develop my thought process, and provided lots of ideas and constructive advice to allow me to come up with my own answers.

This process of defining my brand was completely personalized and tailored to me and my business, and I believe this is what makes them different from anyone else out there. Besides the brand, Terrie also helped me see my strengths, values, my vision for myself and my business, and even my personal why’s. I now finally have the strength and tools I need to move forward in my journey, and I know it will give me the fuel and direction I need to overcome the challenges along the way.

I felt so relieved when Olea & Fig solved all my previous problems. My worries and uncertainty were all resolved once we’ve defined my brand, and I now can make effective decisions because I know the big picture strategy of my business. I regained my confidence and let go of my fear of competition. Because of the clarity I gained through this process, I now know how to prioritize to get results. I’m very surprised that I can finally visualize what my brand will become. Just thinking about it makes me very happy and rewarding!

Thanks to all their help - I now have a clear marketing and business strategy to move forward with, and it empowers me to keep pursuing my dream and growing my brand with confidence and persistence!

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- Michelle Chiang | Lifestyle Brand | Boho À La Mode