4 Creative Ideas to Use DMs (Direct Messages) to Significantly Boost Engagement & Strengthen Loyalty

brand direction & styling by us for Carolina Barton | photo by Comeplum

If you’re on Instagram, you might have received direct messages from strangers promoting products or services.

It’s like being approached by a random person on your way to your go-to coffee shop. You’re strolling and enjoying your walk, and feeling great about getting your morning fix. Suddenly, a person comes out and holds up a signage right in front of your face asking you to buy.

There are many ways to market your business, but sending a cold message to someone who has no idea of who you are and asking them to buy from you on the spot isn’t one of them. When there is no context and no trust, how can we expect people to buy? Plus, by now, everyone has received enough promotional messages to know if a stranger is just trying to sell to them.

How do you use direct messages in a more effective and engaging way? Here are some creative ways to use Direct Messaging like a pro to market your brand -

#1 Welcome new followers

Reach out to new followers with a personal message. Address them by their names if possible, and add value upfront by sending them a freebie, downloadable, video link, or promo code that they would be interested in as a welcome gift.

#2 Engage active followers

Identify people who have liked or commented on your post several times, and reach out with a message to acknowledge them and nurture relationships. Invite them to follow you on other platforms you are on to get more value and updates from you.

Be mindful and respect people’s attention and time. Don’t drag on the conversation too long and turn it into unwanted chit-chat.

#3 Give your VIP’s something special

Add your existing and past customers or VIP clients to the Close Friends List on Instagram. Treat this as your VIP list and send them exclusive offers and tips to keep growing loyalty to increase referrals and customer retention. You could also use this list for market research. Engage them in your offer development process by asking these loyal customers what they would like to see next.

Want to know the 3 Essentials to Build & Grow A Loyal Customer Base? Click here to find out.

#4. Boost know-like-trust

To make your direct messages even more personable, use voice messages or short video clips. People like knowing that there is another person on the other side of the screen. Through voice or video messages, you can build know-like-trust with your audience easier than text messages.

This is also why using Stories can be powerful. Click here to learn the 5 Ways to Use IG Stories Effectively Like A Pro Marketer.

Market research shows that customers demand trust from the businesses they buy from. How do you build connections with your audience and grow a loyal and engaging community? Read all about the different types of experiences people have with you and how you can build trust across all of them.

Are you ready to add direct messaging to your market and take it to the next level? Don’t just respond to inquiries passively, get out there, and use direct messaging to proactive grow your business!

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