Uncover The 3 Secrets to WOW Your Customers & Make A Spectacular Impression That People Can't Stop Talking About
brand direction & styling by us for Brigitte Zeitlin Nutrition| photo by Comeplum
Think about your favorite restaurants, favorite place to get your hair done, or favorite people and brands to work with, especially the ones you tell your friends about.
You tell people because you LOVED the experience, right?
Of course, there are also the ones you tell people about because you had bad experiences. And these experiences certainly also made an impression, and they stand out to you, in a negative way.
People’s experience with you, your business, and everything about your brand is what makes you stand out, not what you sell. So don’t strive for customer satisfaction, which is usually a rating asking if people’s expectation has been met. Take it a step further, and build loyalty and lasting relationships instead. Create a remarkable experience through every engagement people have with you, so that they not only want to come back and work with you again but also can’t stop telling other people about you.
Here are the 3 secrets you need to know to make an impression and grow a loyal customer community -
#1 Impress people BEFORE they buy
Build a strong brand your target audience love and that aligns with your vision, and multiply the power of your brand and awareness through marketing. Your brand and marketing combined is what we called your “growth power duo.” Your brand is what you sell, and marketing is how you sell.
Have a strategy to amplify your “growth power duo” before you jump on different marketing tactics. Read this post to learn how to create a strong Brand Positioning in your market.
#2 Wow them at the END & AFTERWARD
Most businesses’ customer experience focuses on the delivery of their products or services, so while the purchase starts with excitement, it dies down over time and sometimes fades before the engagement or project is even over.
Leave an unforgettable impression, especially right after you’ve delivered a product or as you are offboarding a client. Studies show that we usually remember the beginning and the end of an experience most, so make sure you not only putting thoughts into the start and middle of your customer experience but also the end.
A huge mistake many people make is forgetting that people’s experience with any business continues even after they’ve purchased and are “past customers.” Create an experience to stay in touch with your past customers, invite them to work with you again, and turn as many of them into returning customers.
Click here to learn the 3 best tips on how you can grow a loyal customer base.
#3 Make everything as EASY as possible
When things are easier for people, they are happier. Make everything for them as simple as possible with you, from learning what you do, contacting you, ordering, paying, getting support, returning, referring people, to leaving a review, staying in touch with you, etc.
Make time to think through your customer’s journey, and make it as effortless and as possible for your people.
Become the go-to brand in your market and grow a loyal community of customers who not only love what you do, continue to buy from you, and are also the raving fans that help you attract new customers!
Want to know if your brand is working? Click here to learn the 6 ways to find out if your brand is on the right track.
Not sure why you’re marketing isn’t working? Click here to learn the 6 common reasons and how you can fix them.
Don’t forget to grab your seat at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!