Still Wondering If Your Brand Is Working? Read This To Find Out
photo credit: ComePlum | creative direction & styling by us
Most people now know that, when starting a business, you should build a “brand.” So most businesses have their logos and colors professionally designed. You then put your logo everywhere and try to use your brand colors as much as you can.
Now that you have a pretty brand, what’s next? How do you know if your brand is working and adding value to your business growth? And how do you know if it’s correct?
Let’s start with these 6 crucial questions:
Do people know what you offer?
This is not just about what products or services you provide. Do people know what you’re giving them through what you do? What’s the transformation they will get with your products or services?
Is it the pleasure of living a well-informed life? Or the good feeling of knowing that they look sophisticated and that people can tell that they care about quality? Or the confident and clarity having a clear direction in their businesses?
To find out, ask if people know what you provide, the promise, the results and the transformation you are delivering with your brand.
Do people know clearly who you serve?
If your target customers find you, online or offline, do they know immediately that they are your target customers? From everything they see on your website, social media, newsletter, etc., would they know that you specialize in serving them and that you will fulfill their specific needs?
To find out, ask people who they think your target audience are. If you need a little help on Defining Your Target Audience, click here and get started.
Does your brand stand out to your people?
Does your brand look expected? Just as professional as the other brands who do what you do? Is your brand a chameleon? Or does it stand out to the people you serve? To stand out to your specific niche, you don’t need to be the best at everything in your marketing, but be the best at what your people care about most.
To apply this to your brand, Click here to read The Myth of Differentiation and find out how you can find your sweet spot in your market.
Do people know what your brand stands for?
Every powerful brand holds a set of beliefs that their people are drawn to, and each of them has a clear mission, vision and promise that speaks to the people they serve.
To apply this to your brand and avoid falling into herd behavior, click here to read How to Build An Attractive Brand Without Losing Authenticity.
Do people feel that you’re an expert?
Do people trust that you’re an expert in what you do? Knowing your strengths, define your target audience, find your sweet spot in the market, and build credibility with the people you serve. Show them that you’ve got it, and that you’ve got them. Be their go-to person in what you do.
To start building trust, click here to read How To Create A Customer Journey Based On Trust.
Are people talking about your brand?
A brand is NOT a brand unless people think it is, feel emotionally connected to it, and are sharing about it. By crafting a brand specifically for your niche, you stand out specifically to them and you attract people who care about what you care about and who value what you offer. Your target customers would also come back to you as returning customers, and even telling other people about you and bringing you referrals. Focus on adding value that are worth sharing, not just on being liked.
To find out, see which ones of your social media posts are being shared and/or saved and which emails people not which ones get more likes, and multiply what are being shared.
Your brand works if it brings you your ideal customers and grows your tribe.
Still not sure about why you need to be creating a brand around your small business? Click here to read about The Difference Between Brand vs. Business.
Looking to define your brand the right way? Click here to get the Complete Brand Checklist.
Don’t forget to grab your seat at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!