3 Mind-Blowing Tips To Cut Through The Noise & Make Customers Fall in Love With You
brand direction & styling by us for Aimi Photo | photo by Radostina Photography
If you sometimes feel frustrated with the thought that there are so many other businesses in your market, and feel lost about how to stand out, be seen and heard, I want you to know that 80% of the entrepreneurs, business owners, and brands who reached out to us told us that they feel the same.
In the fast-paced world we’re in, there’s always at LEAST another person who does exactly what you do. More businesses are popping up every day.
Plus, people’s needs seem to be constantly changing and they are becoming more demanding than ever. It’s getting harder and harder to stand out.
As businesses, how can we cut through all the noise AND stand out to our target audience and dream customers who will buy?
Below are the 3 insider tips that many people miss, but are so important for any business to get it right from the start -
Inside Tip #1 Know What A Brand Actually Is
Most people think a brand is all about visuals, from colors, logos, to images, business cards and websites.
Visuals and graphics are important, but they are only 1 piece of the puzzle.
A brand is a promise. A brand is everything you do in your business combined. Click here to read why pretty brands don’t work, and why finding THE unique brand style isn’t the solution.
Make sure you get the complete Brand Strategy Checklist before you dive right into all the pretty elements of your brand, so they are created strategically and align with your entire brand and marketing cohesively.
Insider Tip #2 Sell Emotions, Not Your Products Or Services
Your business is here to fulfill a human desire, not to sell your offers. Similarly, people are NOT buying your products or services, they can probably get something similar from someone else. They are buying from you to fulfill their emotional desires. Get to know your target audience’s aspiration, beliefs, and values, and find out which one of their inner desires can you fulfill with your brand.
Click here to learn more about how your brand can and should be fulfilling people’s emotional needs.
Insider Tip #3 Be Obsessed About Improving Your Brand Experience
Think through people’s entire journey with you, and always stay curious and open on how to make your Brand Experience better.
Aim to address and remove any inconvenience and doubt before people make the decision to purchase, and strive to make your customer easy and simple. Build a Brand Experience that’s remarkable, that makes you “the go-to person” when people need what you offer.
Click here to learn the 3 types of experiences people have with you, and how you can take your entire Brand Experience to the next level. People remember you based on the experience they have with you, not your products or services. So, make a remarkable impression to people so they will make the purchase, keep coming back, and even spread the word about you.
Your main goal isn’t getting more sales.
Your main goal is becoming the one that people go to when they need what you offer.
Got your brand strategy down, and looking to get more focused on content and social media marketing? Click here to get the 8 ways to grow your brand on social and turn followers into customers.
If you need some help to find the right brand voice for your business, click here to get the 5 exercises to find your brand voice that resonates.
Click here to read about the latest trend in branding, and how you can apply it to your business.
Don’t forget to grab your seat at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!