Wondering if You Should Build a Personal or a Business Brand? Find Out Now!
photo credit: ComePlum | creative direction & styling by us
As we discussed in a previous post, “Why Your Pretty Brand Might Not Be Working”, a brand is personal, emotional, and relational.
This means all businesses, small and big, should be working towards building a brand that relates to people personally. So yes, it doesn’t matter which industry or the size of your business, we all should be building a brand that’s personal.
Why Having A Personal Brand Is Important
Still not on board? Here are all the reasons why you should focus on personal branding.
When you have a personal brand, people connect with you, humans to humans. You would naturally attract your ideal audience - people who share similar views, values, and beliefs as you, and you stand out from the crowd to these people who are your ideal audience. As you create a personal brand and consistently share value-adding content, you establish that you are an expert and a thought leader in your market. With that level of trust and credibility, you have the power to charge premium and what your offers are worth!
Click here and learn the difference between a business vs. a brand, and why a brand is so much more powerful.
Want to know how to show up consistently and create engaging content? Click here to learn our 3-step process.
Your Personal Brand Isn’t Just About You
Most people assume that a personal brand has to be named after 1 person, and you have to market yourself as a celebrity. And if you’re not 100% on board on sharing EVERYTHING - raw updates about family, parenthood, marriage, and relationships - don’t worry, we’re with you!
Believe it or not, building a personal brand is NOT about you, and you do NOT have to share everything in your life. Your personal brand is about the people you serve. It isn’t about sharing every little detail of your life. Instead, share content that adds value to people in your unique voice. Your personal brand is how you connect with your target audience on an authentic personal level, and grow your ideal audience.
Looking to create a brand that stands out from the herd? Click here to learn the 5 key steps to build a brand that lasts.
A Personal Brand Can Be Managed By A Team of People
If your business is run by a team, you still have the power to build a personal brand. Craft a brand voice that is authentic to the purpose, mission, story, values, and personality of your brand, and apply it across everything you do.
Click here to learn how you can find the right brand voice that resonates with people.
Personal branding isn’t narcissism, it is an effort to connect with your people personally.
We also shared The Secret Behind All Thriving Brands, click here to learn our “inside-out” approach and how you can apply it to grow your business.
Don’t forget to grab your seat at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!