See How You Can Easily Create More Content in Less Time

photo credit: Mike Sung Photography | brand design & creative direction by us

Feeling a little overwhelmed? Tired of having to do ALL the marketing yourself on top of everything there is to do to run a business?

Sometimes it gets so confusing - blogging, emailing, posting on Instagram and Facebook, recording for Youtube and podcasts… it feels like a black hole.

So what exactly should you start with? Where should you spend your time first?

If you’re looking for a more structured and productive way to create content to market effectively, these 3 tips will help you prioritize -

Choose Your Main Content Tactic

Decide how your main content is going to be delivered. Blog posts, audios and videos are the 3 general tactics of delivery. Choose 1 which you’ll use as your main content tactic. This is how people can get the most extensive information from you, and this piece of main content is going to be what you tell people about throughout the week or month.

For example, this blog post you’re reading is our main weekly content. This contains the most extensive information, and we point people to this blog post on all social media and emails.

Instead of having to create a new post, a new email, a new story, and a new video every time, extract from 1 piece of main content makes life much easier!

Start With 3 or Less

Next, decide where else you want your people to see you online. You’re creating content to let more people who might enjoy your offers know about you. So be mindful that this is about them, and choose where you want them to see you based on where they hang out online and how they might want to see you.

Download our Complete Marketing Map HERE, and see the 17 marketing tactics you can choose from. Start with 3, including the main content tactic you just picked out from the last section, and stick to only these 3, consistently. Set a schedule and show up regularly. Consistency is what makes content marketing successful and effective.

Repurpose

After you picked out your 3 content marketing tactics, it’s time to repurpose and make the most out of your main piece of content.

For example, we would take sections of this blog post and turn them into this week’s emails and social media posts, and point people to come check out the blog if they want to learn more. We also share this on our stories, again, to drive more people to check this post, which is our main content.

Besides breaking down your main content into emails and social media posts, you can also turn your main content into other types of interactive content that drives even more traffic and leads to you. Click here to learn the Top 10 Types of High Performing Content Marketing.

Still deciding if Content Marketing is right for your business? Here’s a quick way to find out.

Want to know how to create content that people are actually interested and helps build marketing momentum? Click here to read more. 

Don’t forget to grab your seat at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!