30 Seconds to Instantly Find Out If You Need Content Marketing To Grow Your Brand
photo credit: Amelia Soegijono Photography | creative direction & styling by us
Still dabbling with content marketing and not sure how to move forward effectively? Feeling like content marketing is a black hole? Needing some direction to decide if content marketing is actually a tactic you should invest time in?
Ask these 3 simple questions and you’ll find out if it’s time you get serious with content marketing for your business!
Question #1: How do my people consume information?
You should already know who your target audience is, their desire, their pain, their behaviors and psychographics. Do your people usually get information online? Where online and how do they get this information? Where do they look to when they shop for products or services similar to yours? If any of your answer includes any online tools, social media, podcasts, emails, or blogs, etc., content marketing should be a major tactic of how you reach more of your people!
If you haven’t niche down your audience, click here to read “The 3-Step Formula to Identify Your Niche”.
Question #2: Can I keep up with Amazon or Walmart?
You’re answer is probably a NO on this one. Since you’re do not have the asset and competitive advantage to offer the lowest price possible like Amazon and Walmart, it’s time to get out of the never-ending game of competing on price. If you are still using low-price tactic to win customers, your business won’t be sustainable because there will always be someone who is cheaper. It’s time to get off the pricing hamster wheel, and start content marketing! Create value-adding and relevant content to your people, foster relationships, and grow your business in the long run. If you’re not in a position to win the price war all the time, grow your brand loyalty through content marketing is definitely a much more effective strategy for you.
Want to find out how to stand out in the market? Click here to read “The Myth of Differentiation & How To Truly Stand Out.”
Question #3: Do I want to grow my business?
If you’re reading this, I’m definitely hearing a HECK YEAH on this one! If you want to stop bugging your friends and family and finally reach way more people outside of your immediate circle, content marketing is for you. By providing value to your specific group of target audience - post after post, email after email, clip after clip - you have the power to attract your dream audience with your content, nurture them into leads through your content, and turn them into your raving fans on an ongoing basis, again, with all your relevant and value-adding content.
Did you get your answer?
If content marketing is perfect for growing your business, click here to see the “Top 10 High-Performing Types of Content Marketing” you should know to make sure you create an effective content strategy.
Don’t forget to Join us over at our FB group and watch this week’s training on “How We’ve Been Multiplying Our Audience & Sales With Content Marketing”.
If you’re using Instagram to market your business, click here and join our Free 7-Day Instagram Branding Challenge, and create an attractive Instagram Brand in just 7 days!