The 3-Step System To Consistently Create Content People Love And Come Back For Again and Again
photo credit: Michele Lee Photo | creative direction & styling by us
Do you feel that you’re always running out of time to work on marketing your business? Doesn’t it seem that there’s so much to do? How should you leverage content marketing effectively without letting it consume the core of your business and what you actually do?
If you’re still wondering what it looks like to run content marketing effectively, I want to let you in on the key details on how we use content to continue to build momentum for our business!
Plan By The Quarter
The most important thing about making progress is always having an end goal in mind. Be very clear on what you are trying to achieve before you bury yourself with all the busy tasks and to-do lists. To make sure you have an effective content marketing plan, start by planning your year by the quarter. Since we are at the beginning for this new quarter, write down your biggest goal in the next 90 days. Are you launching something new? A holiday promotion? A new website? Write down the biggest thing you are marketing this coming quarter. Need some ideas on what to launch? Click here to download The Complete Marketing Map for A Successful Launch to get some ideas that worked for us and other businesses we helped.
Find Out What People Are Wondering
Conduct a survey via emails, social media, video chats, phone calls, and/or in-person meeting to find out what people are wondering about. Find out their biggest questions about what you’re about to launch. What if you don’t have a large audience, you asked? Here’s the good news - all you need is 10 good responses to start with!
Strategize Your Content
From the 10 to 12 biggest questions you gathered from people, you just got your 12 weeks of content covered! Based on each question, write a blog post. Then split the blog post into 3 social media posts. Next, write 1 email to drive people to these content you created. Voila! Here’s 1 full week of content for you. If you want to take this to the next level, add 1 to 2 live or pre-recorded videos or podcast episode into the mix and give people a quick overview of your answer to the question.
Repeat this for all 10 to 12 questions. You are all set for 3 months of content!
This is the exact system that we use to create value-adding and effective content that drive quality traffic and increase sales. When you have a system, the creation process will be WAY easier, and your content will be WAY more attractive to your audience.
Still got questions on how to write engaging social media posts or emails? Click here to learn our 3-P’s Content Creation System.
And if you want to join us on our goal to finish our 2019 REAL STRONG, Click here to get our 3 Must Tools To Make Massive Progress.
We’re also be sharing my BTS content creation workflow to let you in on how we spend only 2.5 hours every Monday to get all of our Instagram posts, Facebook posts, emails, blog posts, live training, and videos. I’ll also give you the steps so you can start creating effective content with less time NOW.
Don’t forget to grab your seat at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!