An Unspoken Myth: Here’s Why Most Pretty Brands Fail & How You Can Avoid This
photo credit: Claire Xue | creative direction & styling by us
I’m not talking about another brand that’s great on the eye, or another pretty logo or color palette.
A brand isn’t another attention grabber that doesn’t add value to people.
A brand isn’t another tool that takes advantage of people’s impulse to purchase.
A brand isn’t another catchy thing at this second and loses people’s interest tomorrow.
Think of the last time you saw a real catchy ad from a brand you don’t know - maybe it was in your feed while you were scrolling on your phone, a billboard while you were driving on the highway, or a flyer at the mall. Do you remember what it was even called? Did you make the purchase because of the ad? Did you contact them because of the pretty logo? Did you follow up because of the brand colors or pretty image?
A brand is a promise.
A brand is everything you do in your business combined.
A brand is personal, emotional, and relational.
If you run another pretty brand, people won’t be too sad when you’re gone.
But it’s another story when you build a brand that connects with people emotionally.
Create a brand people will miss if you’re gone.
Before rushing into creating the look of your business, FIRST, build a cohesive strategy for your brand.
This brand strategy should set the foundation for your brand to actually grow, so you don’t end up with another pretty logo that doesn’t grow your business.
When you have a cohesive brand strategy that focuses on delivering a promise, connecting with your people emotionally, and fulfilling their inner desires -
You create unique value that attracts your particular group of customers
You own a sweet spot in the market because you stand out specifically to your target customers
You gain the confident feeling having a clear direction in your business and your work, removing doubt and fear
You see which marketing tactics are best for your business to reach your people, and how to tie them altogether, effectively working towards the same goal
You are liberated from the fear of competition, and you see there are only peers who are working towards the same vision and goals as you
You are achieving a vision with what you do best, and your people see you; you’re walking on a fulfilling journey, not just building another business selling products or services like everyone else
You know your vision and mission, you have a direction to get there, and you’re not affected by what other people are doing
It’s time to re-think what a brand means to you and to your people. Make today your DAY 1 of creating a cohesive brand strategy around your business!
Want to learn more about why you need to start building a brand around your business? Click here to read Brand vs. Business: What’s The Difference?
Interested in the no.1 secret on creating an authentic brand? Click here to read How to Build A Customer-Attracting Brand Without Losing Your Authenticity.
Still confused about what it takes to create a brand? Click here to access the Complete Brand Strategy Checklist.
Need a little help on deciding what your brand should look like? Do it the right way and click here to read How to Define A Brand Style That Actually Attracts Customers & Sticks
Don’t forget to grab your seat at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!