“I finally found my band values, positioning, messaging, and how I should be communicating my brand with people to showcase my maximum value.”
“Before getting in touch with Olea & Fig, I was looking for ways to clearly define my positioning in the marketing and to define my niche to stand out. I wanted to create a strong brand, but I didn't know what my brand should look or feel like.
Most branding and marketing books share general insights or high-level steps on how to create a successful brand. However, there aren't resources that take you step-by-step, through multiple collaborative discussions, teaching, practices, reviews and refine processes for small businesses. For most entrepreneurs like me, we think of a general direction ourselves, but we have no idea how to execute on it. And even if I start to take steps to share my messaging and offering online, I wasn't sure if I was on the right track or if my marketing was even working.
Olea & Fig teaches building a cohesive brand from offering a thoughtful and unique customer experience. We combined my unique personal qualities, my services, and customer needs to create a comprehensive experience specific to my target audience. I finally figured out how I should be communicating my brand with people to showcase my maximum value.
This has really been a liberating experience. It answered all the questions that I had been asking for so long. This experience gave me a way out of the continuous pressure and nightmare as a start up!
Now that I have a defined brand direction and a solid business foundation, I no longer feel anxious when I need to create content for social media and email marketing. Instead, I look forward to sharing my insights with my people and learning what they need. I no longer feel that I'm constantly selling, instead, I learned to have a genuine two-way conversation and connect with the people I serve -- this huge change had made running my business really enjoyable for me!”
— Vanessa Shen | Founder & Stylist of Vanessa Style Advisor
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