Feeling Overwhelmed By Everything Marketing? Here are 3 Magic Cures To Make Marketing Enjoyable, Fun & Fulfilling

brand direction & styling by us for Comeplum | photo by Claire Xu

No one appreciates pushy, sleazy sales people, which is why it’s hard for us business owners to confidently, naturally and authentically market and sell what we do! No one wants to be the salesy person who comes off as ingenuine and desperate. 

If you’re reading this, you’re probably the type of #fempreneurs who truly care about the people you serve, and that you poured your heart and energy into the products or services you offer.

Let’s first take a moment to celebrate your courage to show up and keep creating!

Now,  how could you market yourself, your business and your amazing work with confidence in your own authentic voice consistently? Here are the 3 keys that will help you make this major shift today -

#1 Marketing does NOT define your worth 

Recognizing that marketing does NOT define your worth, the worth of your business or your work goes a long way. Marketing is a game businesses need to figure out to multiply what they can offer to people. When it didn’t go as well as you expected, make tweaks to it, modify it and go at it again! A failed marketing campaign does NOT change the worth of your work, and it doesn’t determine the “success” of what you do.

Marketing isn’t something to fear or avoid. Be friends with marketing. It is a medium for you to multiply your impact, and for you to serve more people who will enjoy your products or services. It is the key to the growth of all businesses.

#2 Focus on nurturing relationships, not robbing attention

Your goal for marketing is NOT to close the next sale or to get the next client. Your goal for marketing is to consistently nurture relationships that lead to long-term success and growth. Forget all the marketing tricks that get you to care only about likes, followers, and reach.

Consider what will lead you to meaningful growth, and what will bring a you constant stream of happy customers, referrals and returning customers. You don’t have to do all the marketing things people tell you to do. Focus on doing only what matters.

#3 Market through an empathetic experience, not sneaky tricks 

Great marketing is not made of sneaky tricks that exploit human psychology. Successful marketing is done by creating a remarkable experience that people remember, that exceeds their expectations, and that they tell other people about.

Marketing is how you connect with your target audience, the people you serve. Imagine yourself in their shoes, try to understand what they truly want, then tell them about why you believe in what you do, what drove you to create this business, what inspires you, what you can do for them through your services or products. Tell them all about it, do marketing like you would when you recommend that movie or book that you loved so much to a friend.

Marketing is an art, an empathetic and profound effort.

Now that you’ve learned these 3 major marketing mindset, if you want to learn how to cut through the noise in your market, click here and read how to be seen and heard by your customers.

Want to know more about how you can attract the right customers? Click here to read all about the 3 must-do’s!

And if you’re still confused about which marketing tactics are best for you, read this post on how to choose the right marketing channels for your business!

Don’t forget to grab your seat at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!