Tired of Getting Nightmare Clients? Here's How to Attract Happy Dream Clients Who Appreciate And Value What You Do
brand direction & styling by us for Butter& | photo by Andriya Rances
When we first started, it was terrifying having to turn down inquiries from people we knew weren’t going be great fit. But we knew that we wouldn’t bring them the level of value we wanted to give them. They weren’t going to become our best clients.
We had a choice to make:
Either choosing short term sales and booking these clients who aren’t our ideal audience
OR
Letting them go knowing that it was the best choice for both sides, and that this is the best for our business to grow in the direction we wanted.
We picked the latter, and we always have and always will.
Focusing on serving our driven women entrepreneurs and business owners who are in their 0 to 5 years of business allows us to create content that interests them, resources that are helpful to them, and grow a community of engaging women go-getters and loyal customers who continue to be our best advocates!
As business owners, we need to create space for growth, for possibilities and for new opportunities. If we keep spending time and energy on catering to people who won’t likely be our happy clients and who won’t enjoy our services or products as much, we would never have time for improvements or even reach the RIGHT people who will become our loyal clients and who will help us prosper and grow consistently.
Now, how do you identify and attract the right clients for your business? Here are 3 must-do’s:
#1 Know Your Ideal Customers
Know your people. Besides demographics, find out where they hang out, where they go for information, what they like to read or watch, how do they spend their time, etc. More importantly, find out what they are struggling with, what they are aspired to, and what they truly desire. Your target customer is looking for your offer not just for your services or products, they need what you offer to get to where they want to go. Find out what their emotional desire is, and apply that across your marketing and branding.
Click here to find out more about whether your brand is meeting people’s true emotional needs. And if you need some help on defining your target audience, click here to learn our 3-step system to get started.
#2 Show Up Consistently
The NO.1 that makes people buy is trust. How do you build trust into your brand? You show up consistently for your audience with value-adding content. Prove to them that you’re their go-to person in your field, you got them. And when they need your services or products, you’d be the one that comes to their minds. Stick to a schedule and share information that your ideal audience finds helpful, Focus on building trust first before you ask them to make the purchase.
Click here to see how you can make your brand personal and strengthen trust. , with your voice, persistence. Want to know how to build and grow a loyal customer base? Click here to get some ideas!
#3 Start Saying No
Spend your energy on what matters, and start saying no to inquiries that distract you from moving forward to where you want your business to go. Now that you know who your target audience and dream clients are, start saying NO to opportunities that don’t align with your goal to build a business around your dream clients. When you’re trying to do all the things and cater to different groups of people, you confuse people. Your dream clients won’t know that you specialize in serving them, and they would prefer working with someone else who does cater specifically to them and their needs.
Click here to read about how you can cut through the noise and be seen by your dream clients.
Let’s start focusing on attracting and serving your people first. Create an experience so amazing and remarkable that can’t stop telling other people like them about!
Don’t forget to grab your seat at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!