How to Avoid Falling Into The Stagnation Trap, Power-Up Your Business & Momentum, And Thrive Every Day?

brand direction & styling by us for Little Pin Acupuncture | photo by Nina Ruth Photography

You know people who launched their business and continue to experience success and growth consistently? And there are also the people who launched, but the excitement died down and they didn’t get the results and traction they wanted?

Why do some brands keep growing their loyal audience who buys from them, while others are struggling to build awareness?

And if you’re thinking that a pretty website, a unique logo or beautiful colors will do the trick, well,  you’re wrong (I want to be 100% honest with you here!). They are not the answers to consistently growing your brand. Even if they are catchy and drew people’s attention when you first launched your business, the hype dies down eventually if there isn’t a system to drive marketing.

That’s why you should be proactively building momentum around your business.

There are 3 principles that we apply regularly. They set the foundation for why we have been able to multiply our audience, keep building brand awareness, drive traffic and continue to grow our business!

Here are the 3 keys that continuously help us drive momentum and results:

#1 Set Your 90 Day Offer

Every business should be creating something exciting and that adds value to the people they serve regularly. If we want people to keep coming to us, again and again, we need to create and add value to them regularly and give reasons for them to come back and purchase.

This doesn’t mean that you have to create something new from scratch every 90 days, but you should launch an offer every 90 days. This can be a new product or service, or a combination of your existing offers based on different seasons, themes, or colors. This can also be an event, workshop conference, or exhibit you’re hosting or attending. Or simply a flash discount.

Your 90-Day Offer is your 90-day goal. Everything you do in marketing should align and lead up to the launch of this 90-Day Offer. Click here to read the 6 mistakes to avoid when you launch.

Spend half a day, and think creatively on the different ways and offers that you can create for your customers. Pick the best 4 offers from the list, and you have your 1-year launch plan!

#2 Use Synergy

Multiply your marketing momentum through synergy and partnership. You could collaborate with a partner when you create your 90-Day Offer and market it together. Or you can simply reach out to your existing network of partners, ask them to share with their community about your launch.

Working with other businesses and brands that share a similar target audience as you can be very powerful. Instead of attracting leads from the wide world of internet, you are driving quality traffic directly from where they are already gathering.

#3 Invest in Growth

Marketing is what drives the growth of your business. Even if you have great products or services, if people don’t know about you, they don’t come to you. If they don’t come to you, they don’t get to experience how amazing your offers are. 

Your great offers are crucial in delivering the actual customer experience, but your marketing is what proactively attracts customers.

To keep achieving growth, a rule of thumb is to consistently invest 20% of resources in growing and marketing your business. We apply this here at Olea & Fig ourselves. We regularly invest 20% of our time and revenue in growth and marketing activities, including marketing spending, marketing efforts, events, speaking engagement, and any marketing mastermind and education we need.

If you haven’t already, start with dedicating 1 day of a week to focus on marketing related activities.

To maximize results and progress, click here to read the 3 ways you can edit your life and drive growth.

What you do deserves to be seen by more people. Make time to drive momentum and grow your business!

If you’re wondering how to create a strong brand positioning in your market, click here to learn how you can differentiate and stand out.

If you’re looking for specific tactics to increase brand awareness and exposure, click here and get these 3 tactics we love!

Don’t forget to grab your seat at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!