Uncover The 5 Secrets to Connecting with Your Audience, Boost Engagement & Increase Warm Leads
brand direction & styling by us for The Bold Collaborative | photo by Comeplum
I want to make this clear upfront. This is not a post about another social media hack, or hashtag trick, it’s also not about another tip to boost followers.
The fact is, getting 1 more like or 1 more follower doesn’t mean you get 1 more sale. But building relationships and trust with your existing audience does.
We have many clients who've got all the pretty numbers - more than 20k followers and 700+ likes per post. The truth is, these are vanity metrics, and they don’t correspond to business success. Our clients came to us precisely for help on marketing and branding because they didn’t experience the growth they expected.
To strengthen your relationship with your existing audience, here are 5 ways you can start with right way:
#1 Speak to your people directly
Speak to your target audience only. Speak about their needs and the problems they may be facing without your products or services, relate to how they might be feeling, and share the transformation and results they are looking for. Communicate in their language, meet them where they are. Click here to get the 5 exercises to find your brand voice that resonates with people.
Focus on speaking to the people you serve directly, instead of broadcasting to everyone. When you speak to no one specifically, you attract no one.
#2 Make people feel
People are on social media to feel inspired, moved, or entertained. Make people feel 1 of these 3 emotions through each of your posts. For example, you could share tips that your audience might find helpful, stories that they can relate to, or encouragement or jokes that add joy and make them smile. Click here to find out if your brand is meeting people’s true needs!
#3 Engage through two-way conversations
There are so many how-to’s and tricks on “what to post to get likes and comments,” which focus on what to shout into the online universe to get responses. Many businesses and marketers forget that social media is used to ACTUALLY engage with people, not just hitting like and leaving comments like “love it!” but creating meaningful two-way conversations.
Your posts and stories should help connect and build relationships with people online. Not just taking people’s time and attention. Click here to learn how you can build a trusted relationship with your audience.
#4 Share what you stand for
You believe in something, and those beliefs and values are what bond you and the people you are close with. Apply that to your brand.
Share what you stand for, why you started your business, and what you care about. By sharing what you stand for, people who believe in what you believe and care about what you care about will come to you. People come to you for you, not just for your products or services, which they can probably get (or something similar) from someone else.
Build a tribe, a community of people who connect with you because you share similar beliefs and care about similar things.
#5 Consistent quality is key
Quality over quantity, always. You don’t need to post everyday, but do commit to a schedule that allows you to share quality content consistently. Your audience hit follow or subscribe because they want to hear from you. So, show up for them consistently with content that adds value to them, so they always look forward to seeing your next post! Click here to find out how you can create momentum-building content efficiently.
If you’ve already got an audience and ready to sell and launch your offer, click here to learn how to turn your followers into paying customers!
Click here to see how to find your strong brand positioning.
Feeling tired of marketing? Click here to learn the 3 shifts to make marketing enjoyable, fun and fulfilling!
Don’t forget to grab your seat at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!