How to Effectively Translate Your Brand on Instagram & Build A Strong, Customer-Attracting Online Presence
brand direction & styling by us for Brigitte Zeitlin Nutrition| photo by Comeplum
Building a successful brand on IG isn’t about having a pretty feed. Instead, it is all about how you can closely translate your brand and apply it to your IG.
Just think about how many pretty feeds you’re currently following, and how many do you truly enjoy checking back on and feel connected to? How many of those accounts have you made a purchase from? And how many of those have you told your friends about and referred them?
Customers now demand loyalty and connection with the brands they buy from, which means it is more important than ever to use IG, and any other social media you’re using, as the tools to not only keep your audience updated on your latest promotions but to grow trust and relationships on an ongoing basis.
Once you’ve successfully built and grown your brand presence on IG, you have the power to keep building your relationships with new leads and nurturing loyalty with existing and past customers, all year round.
How do you run IG effectively for your business so you can stop wasting time and energy, and drive value to your brand and increase loyalty and awareness instead? Here are the 6 actionable steps you can take to enhance and translate your brand on IG:
Share Your Brand Mission
Tell people your WHY. Why you built this business, what you strive to do for them, and what results or transformation are you bringing to them. Share your brand mission, and tell your audience why you feel so strongly about what you do throughout your IG posts and stories. Use your passion to move and connect with your audience.
Share Your Brand Story
How did you get to where you are today? What are some experiences you had that your audience would find relatable or be interested to know? How did you find your passion and build your business? Tell your story in posts and stories, and let people know why you love what you do. People connect with people, not with businesses, products, or services. Let people connect with you, human to human.
Share Your Brand Values
Tell people what you stand for. Not the industry buzzwords but the values and beliefs that actually resonate with you and what you believe in as a person and as a business owner. These are the promises you are making to your customers and they are the golden rules you and your team hold yourselves accountable to. Share your values to attract people who also care about what you value because they will likely become your best customers.
Use Your Brand Colors
Use your brand colors as your highlight covers. Highlights are the first things people see after bio on your account before they even get to your feed. Since your brand colors, if chosen well, should align with the feelings and emotions you want people to feel with your brand. Use your color palette in your highlight covers and make an impression as soon as a stranger lands on your account. Also, for any marketing graphics in your feed and stories, make sure you also use your brand colors consistently.
Everything Else That People Connect With
Share everything else that your audience would love to learn and see from you in your stories. Invite them to join you on your journey and engage with them. Stories are a great way to create an interactive experience with your audience. Click here to learn the 5 ways to use IG stories effectively.
Apply Your Brand Feelings
What feelings do you want people to feel with your brand? Identify 1 to 3 emotions that you want people to associate with your brand and apply that to your feed. If you want people to feel joyful with your brand, your feed, along with everything else from your brand, should make people feel joy. And if you want people to feel calm and grounded, so should your feed.
Want to find out what content your audience is interested in and what is relevant to them? Click here and learn the 3 proven ways to find content ideas people will love.
Need more ideas on how to drive more engagement with your audience? Click here to learn the 5 ways to connect with your followers better, instead of just getting likes.
Ready to turn your followers into customers? Don’t miss the 8 crucial pro tips all businesses on IG should know.
Don’t forget to grab your seat at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!