A Simple 3-Email Welcome Sequence to Engage Your Subscribers & Make People Feel Excited About Getting Your Emails

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Nobody likes spammy, salesy emails. Sadly, most businesses send out marketing emails that are exactly those - emails that continue to focus on marketing and selling their products or services.

When you open your email inbox today, how many emails from businesses and brands that you actually read and enjoyed? And how many of them made you hit “trash” or “unsubscribe” or ignored completely because the same email senders kept pushing and selling their offers?

Technology has made it so easy to send emails, which leads to many businesses exploiting email communication and running their email marketing the wrong way, the spammy way. The fact is, no one likes to be sold to constantly. And when every email is about offers and promotions, you end up with a high unsubscribe rate, low subscriber retention rate, and very little loyalty.

As a business owner, you should be using emails to market what you sell and also add value to your subscribers. When your emails consistently deliver relevant content that your audience is interested in, they build trust and lead to loyalty. And when you send out your promotional emails selling your products or services, you can get those no-brainer “yeses” from your subscribers.

Where should you begin? How do you nurture relationships with your subscribers through emails? You can start as soon as they sign up for your email list! Here are 3 emails you can include right away in your email welcome sequence to engage your subscribers right from the start -

WELCOME EMAIL #1

Begin by introducing what you do and why you love what you do in your business. Keep this introduction short and sweet. Do not write long paragraphs all about you as this is not your biography essay. Share information that your subscribers would be interested to know and parts of your story that they find relevant.

Also set expectations and remind them of the type(s) of free valuable content they will receive now they are on your list, and how often they will hear from you. Remind them all the wonderful reasons why they subscribed to your email newsletter.

WELCOME EMAIL #2

Share your brand story. Again, stay away from writing a biography. Include only parts of your story that your subscribers find interesting and relevant. Include any turning point in your life that led you to start your business, and focus on why you’re so passionate about what you do and about serving your customers. Your Brand Story helps build connection and relatability with your audience, and it enables them to imagine what it is like working with you or buying from you.

WELCOME EMAIL #3

Share your best freebie(s) that your audience has been loving. A few freebie examples are links to your most-read blog post(s), highly engaging social media content, a downloadable checklist, an e-book, a video with useful tips, and a subscriber-only promotion. This email is specifically to help build the know-like-trust factor and show how well-versed and knowledgeable you are in what you do, which strengthens trust and credibility.  

With these 3 welcome emails, you can start making an impression as soon as someone joins your email list and actually make people look forward to our emails!

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