Tired of Getting Ghosted by Prospects? Here Are 6 Things to Instantly Bulletproof Your Emails
brand direction & styling by us for Brigitte Zeitlin Nutrition| photo by Comeplum
Remember the feeling of seeing a new inquiry popping up in your email inbox? It’s always so exciting. A new inquiry means that you got a new lead and someone is interested in working with you enough to reach out. There is a chance that you’re getting a new sale, a new client!
While you feel all the joy and anticipation coursing through your body, you also try to contain this excitement. You want to stop yourself from getting your hopes up because you don’t want to get disappointed like the last time when the person just ghosted your follow-up emails completely, and the sale ended up falling through.
If you, like most business owners and entrepreneurs, also go through this emotional roller coaster every time an inquiry from a prospect arrives at your inbox, and feel stressed about getting ghosted, it’s time to put a stop to this.
Here are 6 things you should do to instantly bulletproof your email replies to prospective customers, and make people email you back:
1. Pay attention to what they said and need
Restate what the prospects mentioned about why they reached out, and anything specific about their needs. Personalize your response specifically with their situations and contexts in mind. Instead of copying and pasting a standardized response, which most businesses do, acknowledge what they are asking specifically, and tweak your email response accordingly to make them feel heard and that your answers actually pertain to their situations.
2. Include a tip or freebie that adds value to them
Instead of only giving them the answers to their questions, include a link to a blog post, video, article, PDF file, or e-book as a bonus to add additional value to them. This bonus should give them helpful mindset shifts or tips that give them quick wins, which helps demonstrate your expertise and credibility and establish trust instantly. Plus, this would be a pleasant surprise for your recipients as this is bonus information that you think that they will enjoy and find valuable after their questions are answered. And who doesn’t like a thoughtful surprise?
Need some help on deciding what bonus content to create? Read this post on 3 Surprisingly Easy Ways To Create Killer Content Ideas Your Target Customers Love.
3. Include links to social media
Remember to include links to other platforms you are on for cross-platform promotion. Nowadays, people expect to see businesses on different platforms and customers like to do their research online first before making any purchase. Showing your prospects that you have a strong presence on social media helps build credibility. Click here to read How To Effectively Translate Your Brand On Social & Build A Strong Customer-Attracting Brand Presence Online.
4. Include a link to social proof
Social proof is a must when it comes to sales. Just consider your recent purchases, did you check other people’s reviews or ratings on the product or service?
People want to know that other people like them are buying from you or working with you, and are loving the results. Social proof helps you build instant credibility, so make sure you include a link to a page with positive reviews and testimonials that you’ve received from people.
5. Finish every communication with next steps
Always make the next steps clear at the end of every email. A common mistake people make is they answer the questions the prospect asked and simply close out the email by saying, “let me know if you have any other questions.” This means you are passively waiting to see if the person is satisfied with your answers enough to reach out again and inquire about the next steps. Keep in mind that the prospect probably sent the same set of questions to other businesses similar to yours, which means you need to be more proactive in setting expectations.
Instead, clearly outline how easy it is to work with you or buy from in 3 simple steps. People need to know how easy and smooth the process will be for them and that they are taken care of. Reassure them of that.
6. Follow up persistently
Set reminders for your set to follow up in a few days. You could also use the email snooze function that comes with certain email providers. And follow up more than once if you don’t hear back. Even if the prospects ultimately let you know that they decide to work with someone else, that is much better than being ghosted completely because you can gain some insights as to why they chose another option and how you can further improve your communication or offer.
Now, go get them with these additions to your emails. Keep adding value in exchange for trust and credibility, and turn every inquiry into a win!
Now, are you feeling overwhelmed with everything there is to do in your business? Here Are 3 Miracle Cures You Can Start Immediately To Conquer Overwhelm.
Looking to run your business more efficiently? Read this post, 6 Amazingly Simple Ways to Effortlessly Get More Done In Less Time (No Complicated Tech!)
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