The 3 Unspoken Myths of Customer Experience You Should Stop Believing
brand direction & styling by us for Comeplum | photo by Claire Xu
People’s experience with your brand is what determines your ultimate success. When their experience is great, it leads to more sales from returning customers and referrals. When people don’t have a great experience with you, the chance of doing any business with them in the future is nearly zero.
To grow and succeed in the long term, investing in constantly improving your customer experience is key. First, let’s make sure you are not believing in any of these 3 common myths about customer experience that hold back your growth, so you can create a remarkable experience and take your brand to the next level.
Myth #1: Customer satisfaction is good
Truth: Customer satisfaction not good enough
When people have a good enough experience, they won’t come back or tell their friends about you. Think about the last movie you watched or the last restaurant you went to that met your expectations but didn’t wow you. Did you recommend it to your friends? Have you rewatched or revisited it since?
Satisfying customers isn’t enough to get people to buy again or spread the word for you. Stop asking customers if they are satisfied, which is usually is only a rating asking if people’s expectation is met.
Take it a step further, and strive to exceed their expectations instead. Focus on building loyalty and growing lasting relationships that lead to return sales and referrals. Click here and learn how to Give Customers What They Want & Create Trust.
Myth #2: A bad experience is irreversible
Truth: A band experience can become remarkable
Everyone appreciates transparency and honesty. People all make mistakes, businesses, too. Your customers understand that. When you fail to meet their expectation, do it right by your customers, own up to your mistakes, and make an impression by resolving the issues with care and thoughtfulness.
Strive for authenticity instead of perfection. Want to know how to build an authentic brand? Click here to read How to Cut Through The Noise, Get Your Brand Seen & Heard.
Myth #3: Treat customers how you want to be treated.
Truth: Treat customers who they want to be treated
Forget what others say about treating people like how you want to be treated. Instead, treat them how THEY want to be treated. Focus on aligning everything in your business to serve and fulfill the needs of your target customers. Set a system and workflow in place to get constant feedback from them, so you can keep improving your business and stand out to your people. Click here to read more about The Myth of “Differentiation” & How Your Can Truly Stand Out.
When you focus on growing your community of happy customers, you not only become the go-to brand in your market, but you also have a loyal community of customers who continue to buy from you and are telling their friends about you.
Ready to take the next step and grow your loyal customer community? Click here and learn the 3 Secrets to Wow your Customers, Grow Loyalty & Get People to Spread the Word.
Don’t forget to grab your seat at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!