6 Eye-Opening Ways to Make Your Offer So Attractive that People Simply Can’t Ignore You
brand direction & styling by us for Rachel Weissman | photo by Comeplum
To grow business and sales, most entrepreneurs created what they sell then focus the majority of their energy and time on getting anyone’s attention and driving traffic.
But if what you sell isn’t desirable enough to make people say “yes” to you, it doesn’t matter how many people see your ad or how much traffic you drive to your website. To increase sales and conversion, you need an offer that is attractive to your target customers.
Instead of shouting to the mass and getting people’s attention, what if you drive momentum and sales by improving what you sell and exceeding people’s expectations? Focus on creating an offer so impressive that people simply can’t ignore you.
Here are 6 ways to make your products or services more attractive:
#1 Focus on the 20%
Identify the top 20% of your most profitable and happy customers; these are your best customers. These are the people who value what you do and bring you the most profit. Get laser-focused and narrow down your target customers to people like your 20% best customers, so you can focus on what brings you the most success.
Click here to read more about How to Attract The Right/Your Best Customers.
#2 Give them what they want
Align your products or services with what your target customers want. There is often a gap between what you think they want versus what they actually want as customers. Find out what they desire, understand their psychographics, and make changes to your offer accordingly.
Not sure who your target customers are? Start here and get the 3-step formula to identify your niche.
#3 Impress through experience
Take your customer experience to the next level and impress people through a remarkable experience with you. Walkthrough people’s journey with you, from first learning about you, getting to know what you sell, to buying from you. Identify areas for improvement to exceed customer expectations, make an impression, and make them want to work with you again and even tell their friends about you.
Read this post to learn the 3 Secrets to Wow Your Customers, Grow Loyalty & Referrals.
#4 Make asking a habit
Get feedback from your audience and customers on a regular basis. Set a process in place to get their thoughts and preferences periodically so you can improve consistently and respond to their needs and wants.
Want to know how to better engage with your audience online? Here are 5 ways to Connect with Your Audience & Drive Engagement.
#5 Spot new changes
Once you get into the habit of engaging with your target audience and getting constant feedback and insights from them, you can identify any new trends and changes among your target customers, so you can adapt and adjust what you sell to better fit their needs.
#6 Meet them where they are
Review where you are selling and marketing your offer and compare it with where your target customers go for information. Close any gaps by showing up and meeting them where they go.
Find out where they are in terms of mindset, and identify what is holding people back from saying “yes” to you. Address those doubts and fears when you are selling and marketing your offer.
Need some help with marketing? Get this 5-W Formula to Build Your Winning Marketing Strategy and the 3 Tips for Picking the Best Marketing Channel for You.
Get laser-focused on your target customers (a.k.a. your people), involve them in your product or service development process, and choose the marketing tactics that bring you the most results.
Don’t forget to grab your seat at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!