5 Highly-Effective Pro Tips You Should Try On Your Next Facebook Ad

brand direction & styling by us for Comeplum | photo by Claire Xue

Want to stop throwing ad budget down the drain? Many entrepreneurs and business owners feel the same way, and share the disappointment from not seeing the results they expected on their ads. It feels frustrating knowing that your audience and customers are out there, but not knowing how to reach them effectively through ads.

So why do some people make running ads seem so easy? Why do some businesses seem like they have some sort of secret on cracking the code of running Facebook ads, and are growing consistently because of it?

Here’s their secret - these people all have proven Facebook ad strategies. People who have seen consistent returns and results apply and repeat their strategies every time. And that’s why they keep experiencing success from their ads over and over again.

Do you want to know what makes their ad strategies successful? Here are the 5 most common and highly-effective pro tips that most Facebook ad experts use -

Tip #1 Use lookalike audience

Use the feature, “Lookalike Audiences,” and find people who are lookalikes of your existing audience, customers, and people who have engaged with you. This works well if your existing customers, audience, and subscribers are your target audience as Facebook will find other people who are similar to them, which allows you to target and attract more of your target audience.

If you need some help on finding your target audience and refining your niche, click here to get The 3-Step Foolproof Formula to Quickly Find Your Niche.

Tip #2 Use extremely specific language

Refine the copywriting of your ad and the landing page that the ad leads to. To make people want to click on your ad, you need to use their language, call out their challenge or frustration, and specify their desires and what they want most from your product or service. When you speak directly to what is on people’s minds, people are way more likely to click on your ads, and your ads are guaranteed to have a much higher conversion rate.

Want to know how to find out what language your target audience and customers are using? Learn these 3 surprisingly easy ways that work every time!

Tip #3. Integrate your ads into your marketing funnel

Make sure your ad strategy is part of your marketing funnel and get crystal clear on the goal of each of your ad campaigns, and what you are trying to achieve to move people along your marketing funnel. For instance, if your goal is to reach more people who don’t know anything about your brand, what should you run your ad on and where should you direct people to successfully turn them into warm leads? And if your goal is to sell your offer, which audience should you promote to increase conversion rate and sales? Depending on the goal of your ad campaign, your ad strategy would vary. 

Click here to learn how you can get started on building a killer marketing funnel that keeps bringing you quality leads!

Tip #4 Retarget highly engaged audience and past customers

Don’t forget to retarget people who have engaged with you and those who have bought from you before. These are people who have enjoyed their experience with you so far and have continued to connect and engage with you online or offline. They are what marketers commonly call, your “hot leads,” or people who are highly likely to buy from you again

Getting a sale from a happy customer and someone who already knows, likes, and trusts you is a lot easier, cheaper, and more effective than turning someone who is a stranger into customers. So don’t forget your past and existing customers!

If you want to know how to get more happy customers, make sure to click here to uncover The Biggest Mistake Entrepreneurs Make With Customer Experience And What You Need To Know Instead.

Tip #5 Run ads on your lead magnet/list builder

Most people run ads only on their offers, which can lead to low conversion and clicks when you target people who know nothing about you. Instead, you should choose what to run your ad on and who to target the ad to depending on the goal of your ad campaign.

Besides running ads only on what you sell and ask strangers to buy from you on the spot, try running ads on your freebie, lead magnet, or list builder instead of your paid offers.

This is especially helpful when you are trying to reach a new audience and people who don’t know you. By leading them to something that adds them value upfront, it helps you to instantly gain trust and spark people’s interest to engage with you and learn more about what you do.

Now, if you want to avoid marketing traps that drain your overall marketing budget, here’s how to find the right marketing channels & tactics that are perfect for you.

Don't want to pay ads? Try these 3 foolproof ideas instead to triple your brand awareness & exposure

And if you’re not seeing marketing results, here are the 6 big mistakes you might be making that are holding you back.

Don’t forget tosave your seat at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!