Want To Build A Community Around Your Brand? Here Are The 3 Steps To Start Building Your Group Of Raving Fans
brand direction & styling by us for Katie Abbott | photo by Comeplum
Let’s daydream for a second.
Imagine that you have a community of raving fans, who love being part of your community and appreciate what you do so much that they simply can’t stop sharing about you with their friends online and offline.
Many businesses now see a tremendous advantage and the numerous upsell and referral opportunities that come with having a loyal customer community, a lot of them start investing resources and time in building and growing their community around their brand.
(Want to know having a happy customer community is everything to the success of your business? Click here and unveil the Eye-Opening Ways Happy Customers Can Put Your Business on Steroids.)
If you’re also considering creating a community to deepen the relationship with your target customers and drive your business, here are the 3 steps to get your group of raving fans started:
Step #1. Set Your Goals
Get clear on the reason why you are creating this group. Is it to turn more strangers into customers and converting your cold audience into warm leads? Or to nurture relationships with existing customers and keep getting referrals and returning customers? Where does this tactic sit in your marketing funnel? Depending on your goal, your content and how you interact with your community would vary.
Don’t have a marketing funnel? Learn the 5-part framework to build a killer marketing funnel that works every time.
Step #2. What Value Are They Getting
What’s in this for the people joining the group? What makes them want to join? Is this a group designed for people to get one-way support from you after having purchased from you? Or for your customers to connect and get support from each other and expand their network?
Some common things people look for when they join a community are belonging, insider status, safety, and personal development.
If you want people to commit to spending time in your community, you have to be able to clearly communicate the value they are getting in return.
Step #3. Set Systems & Structures
Determine and create systems and structures that help you streamline the process and workflow of how you will support the group so you can run the community effectively and efficiently. Here are some questions to answer as you set up your community:
Is it a free or paid community?
What is the ideal size of this community?
Which platform are you setting this up?
How often will you interact with them?
How will you tell people about this community and invite them to join?
These 3 steps should help you lay out a clear action plan to move forward with. Next, set your target launch date of your community along with a launch plan. Click here to read, How to Guarantee a Massively Successful Launch Every Time.
Want to avoid marketing traps that drain your marketing budget? Here’s how to find the right marketing channels & tactics that are perfect for you.
Want to WOW your customers? Read this post, Uncover the 3 Secrets to Make a Spectacular Impression that People Can't Stop Talking About.
Growing your community on Instagram? Here’s a post on 4 Creative Ideas to Use DMs to Significantly Boost Engagement & Strengthen Loyalty.
Join me at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!