The One Thing That Instantly Builds Massive Trust With Your Prospects: Your FAQ Page

brand direction & styling by us for Boheme Fragrances | photo by Aimi Photo

I saw this quote from Larry Page and it stuck with me,

“If we are not trusted, we have no business.”

This means, if you’re not seeing the growth you want in your business, your prospects and leads got “trust issues” with your business, and it’s important that you build and strengthen trust with them through the different interactions, touchpoints, and brand experience people have with your business. 

There are many ways to build trust in your business, from creating high-converting content when you launch, effectively responding to inquiries from prospective customers to keeping them engaged and interested, generating desires for what you sell through social media content and turning followers into customers, nurturing trust with customers through their experience with you, to their very first touchpoint or experience with you - which for many customers and prospects, happens on your website.

As a small business, it’s nearly impossible for you to connect with every one of your prospects and leads personally. So, what can you do to instantly build trust with people through your website?

Having a FAQ page is key to your marketing and website strategy.

A great way to improve your customer’s experience and build massive trust through your website right from the start is a page with frequently asked questions, or FAQs.

What is a FAQ page on your website?

A FAQ page is a page on your website that includes all the most commonly asked questions that your target customers and audience have about your products or services. And for each question listed on this page, you also provide the answers that your leads or prospects are looking for.

Here is why having a FAQ page on your website is important and should be part of your marketing strategy:

Your FAQ page enhances the overall brand experience for prospects

When you develop your FAQ page with your target customers and audience in mind and use this webpage to address the biggest questions that they have about your products or services, you can make a great first impression with your prospects and leads.

By having all your FAQs organized in one place on your website that is easy for people to navigate and find, you can boost trust with prospects instantly. And if you also use your target customers and audience’s specific language in your website copy and how you answer these FAQs, your marketing message would be much more effective.

An effective FAQ page helps enhance the overall brand experience your prospects have with you and your business, and it is a crucial marketing tactic to help boost trust and turn leads into customers.

Your FAQ page helps improve the customer experience

Your FAQ page should address the biggest questions that your customers have about what you sell, how they can be supported by your team and your business after having purchased your products or services, and, if needed, how can they make a return or exchange.

By having all the most commonly asked questions that your customers have listed on a FAQ page on your website, you make it easier and faster for customers to find the answers they need without having to reach out to your team or contact you. Having a FAQ page for customers helps save them time and hassle. And who doesn’t appreciate that? 

Having a FAQ page builds credibility for your business

When you have a FAQ page to proactively address the biggest questions that your prospects and leads have about your products or services and your business, you appear credible, thoughtful, and trusted.

Use your FAQ page to share your knowledge of your space and your expertise in what you do in concise and simple language. When you can add value to people and answer their questions related to what you do, you establish credibility and authority as an expert in your industry, which helps to earn trust from prospects and leads and turn strangers into customers.

Use a FAQ page to reduce cost

If your FAQ page includes the answers to simple questions that many prospects and leads have about what you sell, it helps to reduce the number of inquiries you have to respond to. And this helps save you and your team time and energy from replying to messages and emails about simple, straightforward questions.

Use a FAQ page as a sales tactic

Consider any major doubts and fears that are holding back your prospects and leads from buying from you, and address them through the questions and answers listed on your FAQ page.

Your FAQ page can also be a natural, non-salesy way to showcase and point out your differentiators and advantages compared to your competitors. Checklists and comparison charts and graphs are great ways to present this information.

Use your FAQ page as a sales tactic to address and remove any mental roadblock that people have when shopping for your products or services and increase sales and conversions.

To optimize the usage of your FAQ page, include the URL link of the FAQ page in your social media profile and description to direct more prospects and leads to your website, and use your FAQ page to help with any questions they may have when they are making a decision to buy.

Bonus Tip: How to write an effective FAQ page

Tip #1: Use concise and simple language, and give people the answers they are looking for directly without redundant information.

Tip #2: To help people find answers quicker, make your text skimmable by using spacing, bullet points, numbers, and paragraphs strategically. 

Tip #3: To simplify complex information and make it easier for people to understand what you want to communicate, consider using checklists, graphics, tables, charts, pictures, or videos to display information.

With a well-developed FAQ page, you get a boost of massive trust on the spot, allowing you to convert more prospects into customers and get sales.

Want to know how to write great marketing copy that converts? Besides providing answers that are concise and relevant to each question, make sure you learn the 3 most common copywriting mistakes and how to fix them to up-level your marketing.

And if you want to take things to the next level and build a community around your brand, read this post and get the 3 steps to start building your group of raving fans.

To multiply and scale your business, you can’t miss these surprising ways that happy customers can put your business on steroids.