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Olea & Fig
品牌成功新亮相的 3 個關鍵元素
品牌成功新亮相的 3 個關鍵元素
品牌經營, 品牌行銷Terrie ChangOctober 3, 2019策略, 技巧, 行銷
3 步驟定義你的群眾
3 步驟定義你的群眾
事業策略, 品牌經營Terrie ChangSeptember 17, 2019策略, 創業, 行銷
7 個 IG 文案專業技巧
7 個 IG 文案專業技巧
品牌經營, 品牌行銷Terrie ChangSeptember 13, 2019instagram, 策略, 技巧, 行銷
3 組社群文案 - 讓群眾認識-喜歡-信任你
3 組社群文案 - 讓群眾認識-喜歡-信任你
事業策略, 品牌行銷Annie ChangSeptember 11, 2019instagram, 策略, 技巧, 行銷

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LAUNCHING SOMETHING? I wish we can chat about it over tea 🍵 , and share everything we know about launching with you! 🙌🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Since we can’t have tea together, we got you something special...🎁 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you’re here with us for a reason, and I’m guessing you’re on your journey to build your dream business.😍 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You probably got incredible ideas in the works (huge congrats!!), and you’re in the planning phase preparing to wow the world! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’m SO familiar with that feeling when you’re about to launch something you’ve been working so hard on and reveal it to the world... It’s such an odd feeling - you feel both SO excited and nervous at the same time. Am I right? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let’s be real... It’s like Christmas Eve, except there might be a chance that you’re not getting ANY gift...🤷🏻‍♀️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is why we created 🌟The Complete Marketing Map For A Successful Launch. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I really wish we had this Launch Marketing Map when we first started!! It would’ve saved us CRAZY amount of time and energy, and also from lots of launches that COMPLETELY failed.😅 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And this is why I’m super pumped and so proud to share this system we figured out with you! 💪🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We’ve been using this Marketing Map repeatedly for all of our online launches this year, they all totally exceeded the results we expected! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now it’s your turn. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Go to our bio and get your FREE copy of 👇🏻 “The Complete Marketing Map For A Successful Launch”. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Thank you for being a brave and passionate soul, and for gifting the world what you’re about to launch. We’re cheerin’ you on! 👯‍♀️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👋🏻 Don’t forget to share this with someone who needs it and need some pro tips on marketing their launches! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - - Brand shoot for @howcharmingtea by @mikesungphoto. Creative direction & brand design by us.
Would you ask a surgeon to do surgery for free? 🧐 Why isn't it ok to ask a doctor to lower their price for a check up? And why is it ok to ask designer to do cheap work? Why is ok to ask a photographer for photos for free? Why is ok to ask a consultant or a lawyer for free advice? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here are a few real fantastic questions from Seth Godin that I seriously cannot stop thinking about in the last 2 days. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I SEE you ladies here! You all got amazing gifts!! 🙌🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💡Here's a reminder for you today: Don’t undervalue yourself. Be generous but don't sell yourself short. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And when other people are generous with their gifts and time, receive with intention. Don't abuse their time. appreciate them. 😉 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You wouldn't ask a doctor for advice over and over again for free, would you? Instead, you'd book a docs appointment, pay for it, pay a visit, and pay for what their solution for you values. Right? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your time and what you do should be respected and appreciate it. And don't forget to value others' just as much. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🥂 Cheers to what everyone brings to the world! 🖤 And what YOU got for us!!⠀⠀⠀⠀⠀⠀⠀⠀⠀ Don’t forget to share this with a friend! Be the one who inspires other people. 😍 - - Brand photo for beautiful @alicia.voelkerdesign Photography @ninaruthphotography Makeup & hair @quissy Creative direction & design by us
HEY! Whatcha doin’? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Are you doing tactical stuff or strategic stuff? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💡 Strategy describes how you plan on getting to where you want to go. 💡 Tactics are the specific actions you take. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Having a strategy without tactics means you aren’t taking concrete actions to make progress. Having tactics without a strategy means you’re busy doing activities without an end goal. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💁🏻‍♀️ Still feeling like you’re juggling all the balls in the air but nothing’s moving? 💫Step back and set your strategy before you get back to doing all the busy activities online! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Don’t forget to share this with someone who needs it! Be the one who inspires others. 🤗
3 years ago today, I WAS SO DESPERATE... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ With my laptop on my lap, I clicked the refresh button for the 5th time in the last hour. Still, no order came in. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I told myself, “Just wait til tomorrow. It will work THIS time.” I closed my eyes and took a deep breath, remembering how excited I was just 5 hours earlier. I was so looking forward to my live launch that I had been preparing for the last 2 months. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It was a sad surprise that only 3 people showed up to my live. And ZERO sales. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I refreshed my inbox again for the 6th time. No order. It didn’t help that I kept thinking about all the hard work and hours I put in. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I couldn’t stop wondering, “Was there something I could’ve said differently? Anything else I could’ve done?” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I was so disappointed at the result of the launch, again. What was worse was how disappointed I felt with myself. I wanted to get out there and help people with my gifts, my knowledge and my skills SO BAD, but I felt so helpless. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I knew I was supposed to stay positive. But deep down inside, I was so sad, so stressed out, and so tired... I just wanted things to work. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I get it. Really. I know how discouraging it feels when you put all your heart and effort into a launch that completely failed on you. No order, no sale. I was there. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I want you to know that all the businesses you look up to have been there! You’re not alone, and this is just part of the process. 💪🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If this is where you are, I want to share our latest blog post with you. I think you’ll find it helpful! Head over to oleaandfig.com/blog now and see our post: “The 3 Crucial Elements of A Successful Launch”. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We figured out our recipe for successful launches 🚀 , and we’re sharing all of our best tips VERY SOON — I SO WISH someone would’ve shared with me when we started. 😉 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - - This was from our shoot with @saraweir. I love how Sara made me look so calm even though I was SO nervous. Terrie was totally killing it though! That makes one of us, thank goodness. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Don’t forget to share this with someone who needs it! Be the one who inspire others! 🤲🏻
I PICKED UP A NEW HABIT. 💫 Starting 3 months ago, Terrie and I picked up a new morning habit, and it’s been one of my favorite things to do in the morning! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We start our day asking these 3 questions (😉almost) every morning: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🙋🏻‍♀️ 1) How can I grow? How can I be better than myself from yesterday? What’s the 1 thing I can do today to make myself better? ⠀⠀⠀⠀⠀⠀⠀⠀ 🙋🏻‍♀️ 2) What can I give? How can I be more generous today? What value can I add to someone else? Through a post, a message, a meeting, a coaching session, or any other interaction? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🙋🏻‍♀️ 3) What can I celebrate? What did I achieve yesterday? Did I sign a new client, close a project, get an amazing feedback, resolve a challenge, learn something new, start a new goal, get a new partner, add value to someone who needed it…? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ These 3 questions remind me of my why’s everyday, and the reason I was given these opportunities, my unique experience, and qualities. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Answering these 3 Q’s starts my day off RIGHT with great vibes and tons of positive energy! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Give this habit a try! I want to know what you think! 🌟 And if you got a useful habit that you’ve been loving, comment below! 👇🏻I wanna know! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Don’t forget to share this with someone who needs it! BE THE ONE WHO SHARES & INSPIRES OTHER PEOPLE. 💫
Hi Friend! 👋🏻 We got a special gift for you! Have I told you how much we appreciate you yet? ☺️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You’re the reason and the incredible reminder of why we do what we do. Every. Single. day. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Thank you for being you and joining us in our community, 👥 a community we’re VERY proud of. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The world we are in now are filled with businesses and content that take advantage of people’s attention and emotion to boost sales fast. 😕 SO, we decided to do something about it -- 🙌🏻 As marketers and business owners, we have a responsibility to add TRUE VALUE to people. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Getting as many eyeballs as possible and robbing people’s attention shouldn’t be an industry standard, and it will NEVER be ours.🙅🏻‍♀️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We wanted to find a community of people who would care about 💫 making an impact, adding value, and growing businesses with the INTENTION and EMPATHY. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And we found you. 🖤 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Like hundreds of women in our community, you are a driven action taker who believe in the power of passion, intentions, and community, and you set the goal to create a biz that is thoughtful and that adds value to people! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To thank you, we want to gift you a 🌟FREE 30-minute strategy clarity session! I’m SO EXCITED about this because this is the best way we know how to help you get to where you want to go!! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Go to 👉🏻oleaandfig.com/start to book. Can’t wait to chat with you! This is a 30-minute call with me where we'll work on your content, marketing plan, list building, and sales strategy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ All the spots are booked in the last hour 😆 right after we announced this to our email subscribers. So we decided to open up 3 MORE SPOTS just for our friends here in our Instagram community. 👌🏻 [UPDATE: all spots are filled] ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Don’t miss your chance! I can’t wait to get you closer to your dreams and goals. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - - Photography @saramweir Venue @cloveandwhole Makeup & hair @ginileemakeup Art direction & styling by us
NO ONE knows it all. We got bits and pieces, and we’re all trying to figure out as we go along. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💕Double tap, 👇🏻comment below and let me know if you feel the same!! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ "Everyone else, also Everyone else also thinks it’s about them. Everyone else is in a hurry. Everyone else is afraid. Everyone else wonders if they’re being left behind. Everyone else is tired. Everyone else isn’t sure, either. The good news is that everyone else also has unused potential and the ability to make an impact." - Seth Godin ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Whatever feelings you’re going through or thoughts you’re having now, just know that someone else felt, is feeling, and will feel something similar at some point. 👥👥👥 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There’s a reason why you started your journey and your business, and why you had the ideas you got. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There’s a reason why we are both here, and not someone else. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I know you’ll figure it out, because you’ve proven that you have what it takes. You’ve already come so far, and you’ve already proven some people wrong. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ My friend, will you promise me this? 🙏🏻 Keep pushing and allow yourself to explore and reach your fullest potential! 💫
YUMMM. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A shoutout to @43andcompany who makes the best chicken pot pie, curry puffs and fruit tarts!! This was a shoot we did together last fall wonderfully captured by @hameeha in these stunning plates from @chairsandcups on this gorgeous wooden table from @shvintage with a beautiful centerpiece by @alicia.voelkerdesign. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s always a rewarding and fantastic experience working with such a solid team. Thanks so much for being so brave and serving the world with your gifts you guys!! (and for feeding my creative souls 🧡) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Just curious, what feeds your soul? You know that one thing that makes you lose track of time and that makes you forget the present? I wanna know from you, my soul sisters. 👯‍♀️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - - Creative direction & styling by us

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Olea & Fig
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Mountain View, CA, 94041,
United States
hello@oleaandfig.com
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Site Credits: photography Sara Weir Photography| film: Amy Hung Films | graphic design: AcétateLaBoite

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