Want to Upgrade Your Brand? Here Are 3 Things You Need To Re-Energize Your Brand & Reach A New Level In Your Business
brand direction & styling by us for Dana Jo. | photo by Comeplum
The idea of a brand refresh always sounds exciting. People love reimagining all the fun and visual elements of their brand, and diving into all the tangible creative tasks like reworking the logo, brand colors, and all the photos on social media and website.
It’s basically a facelift for their businesses.
While the idea of a makeover always sounds fun and refreshing, it requires sizable resources and investment. If not planned strategically and effectively, like most businesses with their brand fresh or re-brand, it leads to very little return.
Read this post first to understand the difference between brand refresh vs. rebrand, and find out which one is right for you.
To effectively plan for the revamp of your brand without letting your time and resources go to waste, start with strategic tasks, so you are clear on your goals and can prioritize what you actually need to make the most of your brand upgrade.
Here are the 3 things you need to re-energize your brand, build a stronger connection with your audience, and reach a new level of growth -
1. Strategy First
Assess where your business is currently at and what your target customers want, and go through your Brand Strategy and see if there is any gap or misalignment.
Get together with your team and revisit your Brand Mission, and ask, “Is everything we do in our business helping us achieve our mission?” If there are things that are distracting you from aligning your Brand Strategy and meeting your target customers’ needs, rethink your strategy and re-prioritize.
Still wondering if your brand is working? Click here to find out. If there is a gap, it’s time to rework your Brand Strategy. Click here to get the complete Brand Strategy checklist.
2. Re-Evaluate Your Sweet Spot
Consider if your positioning in the market still is relevant and applicable. Do your target customers feel that you specialize in serving them and that you are the best and most suitable option for them in the market? If your target customers aren’t seeing you, re-evaluate where you are in the market by doing thorough market research to truly understand your target customers. Figure out who your target customers are, what they care about most when shopping for products or services like yours, and how you can best stand out to them. Need help to get started? Click here to learn the 3-step formula to find your niche.
Once you gain a better understanding of your target customers, re-strategize your sweet spot in the market. Read this post to create a strong, unbeatable brand positioning and also find out how to brand your small business to stand out from the herd.
3. Make Emotions A Priority
People make purchases with emotions and then justified by logic and all the technical features afterward. So, make sure you address people’s desires upfront and market the transformation and results they get from what you sell. Figure out what feelings you want people to associate with your brand, and align everything in your business with those emotions. Need some ideas? Read this post to unveil the hush-hush secret of powerful brands and how to utilize emotions in your brand.
Also, invest in connections and relationships by focusing on turning all customers into loyal customers, not just chasing after new sales. Want to know all the eye-opening ways happy, loyal customers can put your business on steroids? Click here to find out.
With a clear picture of what you want to achieve, you now are ready for an effective brand upgrade. Get ready to wow your target audience!
Wondering if you need a personal or business brand? Read this post to find out.
Need some help to find the right Brand Voice? Learn these 5 exercises to find the right brand voice that resonates with your audience.
Join me at our FREE training, so you know how to grow your profitable brand people love AND a loyal customer community who keep buying from you!