Want to Make An Impression On Instagram? Try This Proven IG Highlight Strategy Every Business Owner Needs To Know
brand direction & styling by us for Carolina Barton | photo by Comeplum
You might have heard people sharing content creation strategy, and topics like, “3 easy ways to find killer content ideas your audience craves” or “a fail-proof system to cure your content creation headaches once and for all.” But did you know you should also have a strategy for your Instagram Highlights (IG Highlights)?
For some reason, business owners often overlook the importance of IG Highlights and solely focus on curating beautiful photos and engaging captions
So, why are IG Highlights important? First, they are one of the first things, along with your profile photo and Instagram bio, that new visitors see on your account before they decide to scroll through your feed. So, it’s important that you strategize your IG highlights to make a great first impression and make people want to click on the “follow” button. Secondly, unlike IG stories that disappear within 24 hours, your IG Highlights stay on your profile. When done effectively, IG Highlights help showcase the most important content you want new visitors to see and help convert them into followers.
Now, how do you take advantage of IG Highlights as a business and brand, make an impeccable first impression, and make new visitors want to keep following you? Make sure you include the following types or categories of IG Highlights:
#1 Our Team / Behind-The-Scene
Because people connect with people, not with businesses, they want to see you and the people behind your business! People are curious about how the product or service they receive is created and delivered, so show the behind-the-scene process of all the wonderful things you do to serve your customers.
Not sure how to show up in front of the camera and strengthen your brand presence? Uncover the 5 secrets to connecting with your audience, boost engagement & increase warm leads.
#2 Product Collection / Service Options
Create an IG Highlight section for each of your core products or services. You should only have one to three core offerings, and these are the ones that differentiate you and bring you the most profits. Dedicate one IG Highlight to feature each of them, and showcase specific product features or service workflow. This helps new visitors to your account know what you do and sell without feeling confused about what you do or having to visit your website.
#3 Social Proof
Did you know 91% of shoppers read online reviews before making a purchase? Social proof is a powerful marketing tool that helps instantly boost trust. Therefore, show screenshots of all the amazing things customers have said about your products or services. You can include screenshots or recordings of emails, messages, and the testimonial or review section on your website.
Want to know how else you can apply the power of social proof across your business? Read this post and learn the 6 simple ways to use social proof to instantly power up your marketing.
#4 Frequently Asked Questions
Have an IG Highlight that includes answers to the most commonly asked questions about what you do and what you sell. These questions are usually on people’s minds and holding them back from hitting the “buy” button or saying “Yes” to working you. Make sure you address these questions and remove these doubts for people proactively by giving them the answers upfront. Having this IG Highlight also shows how thoughtful and professional you are as a business.
#5 Press & Media Features
If your business has been featured on any form of media previously, such as blog, podcast, magazine, news, etc., share screenshots or a short recording with the URL link that leads people to the feature. Most people associate the press and media as experts in the industry, and they gain comfort in knowing that your work and products were validated by professionals. Having a Highlight that specifically showcases all your media features helps to build credibility and trust for your brand!
Want to uplevel your Instagram game? Check out these 4 creative ideas to use DMs (direct messages) to significantly boost engagement and the 5 simple ways to use IG Stories like a pro marketer and strengthen your brand.
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Wondering how to translate your brand like a pro online? Read this post and learn how to effectively build a strong, customer-attracting brand presence on Instagram.
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