Looking to Get More Eyes On Your Content? Here are 11 Tactics to Boost Your Reach & Get Noticed By The Right People

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What if every time you send an email, make a video, or write a post, it gets noticed by the right people who value what you do, enjoy what you create, and are excited to hear from you?

That’s what you get when you have an engaged audience who not only look forward to hearing from you, but also can’t stop telling their friends about you!

To build an engaged audience though, you need to first get your business noticed. And to market and promote your business, you might have tried making and posting some content on your website or social media to reach more people online. But how do you get your content in front of the right people? How do you drive traffic and keep growing your online presence after you poured all that time and work into creating content?

If you’re wondering how to get more people to see your content and your business, here are 11 tactics to help you reach and attract your target audience –

1. Cross-promote yourself on different platforms & social media

This is an easy tactic that most people miss - promote your own platforms and social media accounts so people know where to find you from one platform to another. For example, if you’re on Instagram and Youtube, let people know about your Youtube channel on Instagram and tell your Youtube subscribers where to find you on Instagram. Also, make sure you have links on your website that direct your website visitors to your Instagram page and Youtube channel.

Not using this tactic can cost you quality traffic, sales, and opportunities. Let’s say someone lands on your website, but didn’t find what she’s looking for and exits the page. But if you have a call-to-action that leads her to your social media page where you share helpful information and tips that she finds relevant, she’s more likely to stick around and follow you. And you end up attracting and keeping this potential customer in your audience.

If you’re wondering which social media or platform you should focus on, click here to learn this simple 3-step formula to find out what to prioritize in your marketing.

2. Use keywords your target audience searches for in your social media profile(s)

Optimize your social media profiles, bio, or description with keywords your target audience searches for. Almost all marketing platforms have a search function that allows people to enter keywords to search for what they want. So, it’s important that you strategize your account so that you show up in these searches, especially when these are people who are specifically looking for the solution, products, or services you offer. 

Don’t use creative or long and complicated words unless you know for sure that your target audience is using them to search for your type of business or the products or services you offer.

In your social media profiles,  bio, or description, tell people exactly what you do and who you help (a.k.a. How your target audience identifies themselves), and keep your wording simple and concise. This way, when someone who is your target audience lands on your page, she sees that you’re the solution she has been looking for, which makes sticking around and following you a no-brainer!

3. Strategize the URL link in your social media profile(s)

Most social media platforms and apps offer the URL field for you to direct people to a webpage, and many people make the mistake of listing the homepage of their websites in this field.

The reason why you shouldn’t list your general website is that you’re leaving people to find what they want to know on their own. Instead, strategize this field by directing people to where they can find more value or helpful content that will boost their trust in you and make them want to keep following you along. For example, this URL link can be your latest blog post, your podcast, your Youtube video, a freebie, or a lead magnet.

Sending people to your Frequently Asked Questions page is also a great idea to help remove and address any big questions your audience may have. If you want to learn more about how to effectively use an FAQ page in your marketing, read this post on how having a FAQ page can instantly build massive trust with your prospects.

If you want to give people more than one options to choose from, you can create a single landing page and give visitors several options for how they want to learn more about you next. You can use tools like Linktree, Shorby, Milkshake, and Lnk.bio.

4. Make content people want to share

What content makes people want to hit the “share” or “forward” button? These are usually content that inspires people, teaches them something interesting, or entertains them.

Unleash the power of word-of-mouth marketing by making inspiring, educational, and entertaining content that people want to share. And don’t forget to add a clear call-to-action to ask people to share your content through specific actions like forwarding the email, sharing or reposting on their social media accounts, or sending a post to someone else.

Also, most social media algorithms favor engagement metrics like the number of saves and shares over the number of likes because they are better indications of how engaging a piece of content is. And when your content is saved and shared by many people, the algorithm considers your content “engaging” and pushes it to more existing and new followers and getting more eyes on your content.

Looking for tips on how to create engaging content? Uncover the 5 secrets to connecting with your audience, boosting engagement & increasing warm leads.

Out of content ideas? Check out 12 Ways To Find The Next Content Ideas Your Audience Craves In 3 Minutes.

5. Contribute content to other accounts to reach their audience

Create content and contribute it to other people’s or businesses’ social media and marketing platforms to reach their audience.

This is extremely effective when you partner up with businesses that share a similar target audience as you. And it’s one of the most straightforward ways for you and your partner to drive quality traffic to each other, and quickly get your content in front of more of the right people who can potentially become your customers.

6. Invite another account to share content with your audience

This is basically the opposite of Tactic #5. Instead of you sharing on someone else’s platform, you invite partners to contribute content to your social media and marketing platforms with your existing audience. Then you ask them to repost the content that is shared on your platform to their account and re-share it with their audience.

With this tactic, similar to Tactic #5, both you and your partner will bring each of your audience to each other. When you share a similar target audience, this can be extremely effective and powerful because you’re getting a boost of high-quality traffic and the attention from the right people to your business. 

7. Go live with another account on social media to boost your reach

Do a joint LIVE session with another account or business that share your target audience. Similar to Tactic #5 and #6, this works well if your partner is an account or business that your target audience follows.

With social media, you need to rely on each platform’s algorithm to get your content seen by your followers. But when you go live, all your followers will get notified by default unless they chose to opt-out of the notification at some point. By going live with someone else, both of your audience get notified that you’re live online, and the notification helps add another boost to your online reach.

8. Host a giveaway with partners to drive traffic & grow your audience

This is another tactic that is great when done through partnerships. Again, along with your partners, you use the same concept of driving your existing quality audience to each other. And if this is a giveaway that your target audience wants and enjoys, and both you and your partner(s) serve the same target audience, you can see your audience multiply fast.

Want to start a giveaway and get in front of the right people? Check out these 6 tips you can't miss for hosting an incredible giveaway that attracts your target audience.

9. Offer a freebie that your target audience really wants

Create a free resource, such as a downloadable PDF, checklist, template, webinar, calendar, and promo code, and share it on your website and all the social media and marketing platforms you’re on. To access this free resource from you, people need to submit their email addresses.

This type of freebie is what people call a lead magnet or a list builder, and it helps you build an email list of a high-quality audience, meaning people who are looking for the solution you provide or are interested in topics related to your offer.

10. Create target-audience focused / niche-focused content 

Don’t be everything to everyone. Make content that your specific target audience and customers want. Want to know more about how to find out what content your audience wants? Here are 3 surprisingly easy ways (that work every time) to find killer content ideas your audience craves.

Make content with the mindset of “Either high quality or nothing.” Many people make content just to post something to “stay present” online. But “staying present” doesn’t bring sales if their content doesn’t attract their target audiences and customers. What’s the point of spending time on making content that doesn’t grow your audience and business? All those time and energy sure are better spent elsewhere.

Learn this straightforward 5-step system that you can apply repeatedly to easily create engaging content that attracts your target audience.

11. Focus on the right content metrics & keep improving

Vanity metrics like followers and likes are often not an accurate reflection of whether you’re attracting the right people who are your target audience and who will likely become customers.

Use metrics that are related to engagement and conversions, such as the number of shares and saves of a social media post, email open rate and click rate, sales conversion rate, and email sign-up rate, and make improvements and changes to your content based on these data to make more content that your target audience enjoys!

When no one sees your content, they are useless. Pick and choose the next tactic(s) you’ll use to get your content in front of more people who are your target audience. Don’t let your good content goes to waste!

Don’t forget that no matter which tactic you use, having good and relevant content is key to keep growing your business online. When you keep making content your audience enjoys, they stay around, and you can keep building trust with them, and make them become the first ones to raise their hands when you have something to sell!

Tired of seeing low conversion? Here are 8 jaw-dropping ways to generate desire on social & turn followers into customers.

If writing content gives you a massive headache but you still want to use content to build an engaged audience, here’s how to create content easily without writing.

Still on the fence about using content marketing to grow your business? Uncover these 10 Content Marketing Myths That Are Holding Back Your Small Business, so you can remove any roadblocks that are in the way of your growth and results!

Not seeing marketing results? Here are the 7 big mistakes that are holding you back.

If you’re considering investing in PR, make sure you aren’t fooled by this common marketing & publicity myth that is wasting your money

Now, if you’re holding back on creating content because you don’t have an audience, here are  6 Tips to Grow Your Audience Fast From Scratch With $0.

And if you want to know how to organically attract 100 people who ACTUALLY want to buy your stuff — save your free seat at this masterclass now.