How To Master The Art of Repurposing Your Content Without Boring Your Audience
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Repurposing your content gets you seen and noticed by more people and extends the shelf life of every content you make – which means more results without the time and headache of having to make new content from scratch!
Most people repurpose content by copying and pasting the same exact content from one platform to another, hoping to get their content in front of more people. But to get the most value and results from repurposing, you also need to make changes to your content to make it work better for each marketing platform and your audience on each platform, so you can keep your people engaged and keep building trust with them to grow your business.
(If you think, “Wait, repurposing? I’m not even sure if content marketing is for me.” First – uncover these 10 Content Marketing Myths That Are Holding Back Your Small Business, so you can see how powerful content can be for growing your business.)
Want to know how to repurpose your content and give it more shelf life and eyes without boring people or sounding repetitive?
Here are 11 creative ways to repurpose content like a pro marketer so you can get more results, reach more people, and build more trust with every piece of content you make –
The following tactic applies to any type of evergreen content you make – including podcast episodes, social media content, blog posts, and Youtube videos – that isn’t time-specific or related to current events.
1. Repurpose high-performing content
Find existing content that performed well and that people responded and engaged with, and update it with any new information, valuable insights, or useful tips. To avoid delivering repetitive content within a short time, find content that was published at least eight weeks earlier.
2. Repurpose through content series
Break down your content into bite-size pieces that allow people to consume quickly and share them over a few days or weeks. You can deliver your content series through social media graphics or videos or several email newsletters. This is a great tactic to keep people engaged and leave them wanting more and looking forward to your next content in the series.
3. Repurpose existing content that didn’t perform well
When content didn’t give you the result or engagement you want, don’t scrap the idea of reusing it. It may still be a topic that your audience is interested in. Update your headline, change how you deliver and present the content, revise it with any new insights and useful how-to’s, and apply these foolproof copywriting tips to update your content.
4. Repurpose only one part of your content
If you get people asking questions about one portion of your existing content, or if your audience is interested in knowing more about a specific topic or idea you mentioned, repurpose and elaborated on that particular section to generate more interest and engagement.
5. Create a summary of your existing content
Create a summary to give people quick tips and key takeaways from your content. You can then share this summary as an email newsletter or a social media post, or turn it into a short video teaser for social media.
6. Repurpose your Frequently Asked Questions and answers
Instead of repurposing existing content, you can use your questions and answers from your Frequently Asked Questions page and turn each of them into a new piece of content.
Don’t have a FAQ page yet? Read this post and find out why and how having a FAQ page can help you instantly build massive trust with your prospects, and learn more about how having a FAQ page is one of the 6 amazingly simple ways to effortlessly get more done in less time (without the headaches from complicated tech!).
7. Create an ebook or a downloadable PDF resource
Update a piece of content and turn it into a downloadable resource. This resource can then be used as an email list builder, also known as a lead magnet, or a bonus to your existing audience or customers to enhance their experience with you and strengthen trust.
8. Turn a how-to content into an online challenge
Based on existing content that you made to share how-tos, create an online challenge to guide people through a series of steps to achieve a goal at the end of the challenge.
Here is an example of the Instagram Brand Building Challenge that we’re running. It’s a 7-day challenge to help people get their brands started on Instagram, and daily assignments and tips are delivered straight to people’s inboxes.
9. Turn content into a long-form educational video, and vice versa
Choose high-performing content that your target audience expresses interest in, and turn it into a longer video tutorial, webinar, or online workshop. This could work the other way around, and you can create several pieces of shorter content from a long-form video or webinar.
The long-form video can be used as an email list builder or lead magnet. It can also be used as a bonus or add-on offer that complements your existing offer, which helps enhance customers’ overall experience with your products or services.
10. Use your content in your next media and feature pitch
Repurpose your content as a guest blog post or pitch the topic to get a podcast interview or media feature. You can also repurpose the other way around, and turn a past interview or feature into pieces of your content unless the content was promised to be exclusively created for the media outlet.
11. Use your content to create your next product or service
If a piece of content is getting significant traction and interest, pay close attention because it’s highly likely that your content highlights a struggle that your target customers want desperately resolved or a desire or solution that they’ve been looking for. Get your next product or service idea from your popular content, test out your idea(s), and turn it into your next bestselling product or service!
Want to create an incredible, jaw-dropping offer that people love? Click here and get the 3-step proven system we’re using for every new offer and program we create!
Lastly, don’t let any of your content go unseen or unheard. If no one sees your content, there’s no point in creating them. So, make sure you promote your content and talk about it on social media and other platforms you’re on! Want to get your content noticed by more of your target audience? Here are 11 tactics to boost your reach and get seen by the right people.
Looking for fresh content ideas fast? Try one of these 12 ways to find the next content ideas your audience craves in 3 minutes.
If writing content gives you a massive headache but you still want to use content to build an engaged audience, here’s how to create content easily without writing.
Now, if you’re holding back on creating content because you don’t have an audience, here are 6 Tips to Grow Your Audience Fast From Scratch With $0.
If you’re not seeing results from your content, make sure you learn these biggest content mistakes business owners make, so you can fix them right away to get results!
To take things to the next level and use content to create a powerful marketing funnel, start with this post to unveil the 5-part framework to build a killer marketing funnel that works every time.
Want to learn how to use content to keep attracting the RIGHT people WITHOUT doing more on social media? Click here and save your free spot at this masterclass!